March 1, 2021
Stock Rover, the leading independent stock and ETF research platform, announced today that we now have over $7,000,000,000 (7 Billion Dollars) of funds contained in customer-linked brokerage portfolio accounts.
Less than a year ago we announced exceeding 3 billion dollars in linked funds, meaning that Stock Rover has more than doubled our linked funds, adding over 4 billion dollars in less than a year. The accelerating growth of Stock Rover is indicative of our success in delivering on our core mission of empowering investors of all levels to make better investment decisions.
In 2016, Stock Rover introduced a brokerage connection feature, which allows all our users (free and paid) to connect their Stock Rover accounts to their brokerage houses for seamless portfolio updating. The brokerage connection allows Stock Rover users to do real-time investment research on their portfolios without requiring any user effort to administer, once the connection is set up. Setting up the connection is extremely quick and easy.
Brokerage connection has proven to be one of the most popular features of Stock Rover. The growth of linked funds to over 7 billion dollars speaks to the increasing popularity of Stock Rover as an investment research platform and the seamless nature of the brokerage portfolio connection.